# Data Collection

Is when a [Controller](/dictionary/data-controller.md) or [Processor](/dictionary/data-processor.md) recieves [PII](/dictionary/pii.md) from an individual ([data subject](/dictionary/data-subject.md)). 

{% hint style="info" %}
Examples:

* Collecting name and email for an email newsletter. 
* Collecting postal details to deliver a product. 
* Collecting personal attributable user iterations within your product (e.g clicks, time on page).
  {% endhint %}


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