# Data Collection

Is when a [Controller](https://docs.assenteo.com/dictionary/data-controller) or [Processor](https://docs.assenteo.com/dictionary/data-processor) recieves [PII](https://docs.assenteo.com/dictionary/pii) from an individual ([data subject](https://docs.assenteo.com/dictionary/data-subject)). 

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Examples:

* Collecting name and email for an email newsletter. 
* Collecting postal details to deliver a product. 
* Collecting personal attributable user iterations within your product (e.g clicks, time on page).
  {% endhint %}