# General Data Protection Regulation (GDPR)

The GDPR is the primary source of law for data protection regulation in the European Union. With the primary purpose of ensuring the free flow of information within the EU, the GDPR grew to be the law to unify protection of EU citizen’s data.\
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The law governs the processing of [PII](/dictionary/pii.md) of individuals when in Europe, and is applicable to companies and individuals who are [collecting](/dictionary/data-collection.md) or [processing](/dictionary/data-processing.md) PII of individuals in Europe. \
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Your business will be required to comply with GDPR if:&#x20;

* your business is incorporated in Europe,
* you are not incorporated in Europe, but you target or process the data of individuals in Europe. This includes having customers/users in Europe.&#x20;

{% hint style="info" %}
Looking for a DPO? Assenteo provides external DPO and European/UK GDPR Representative services. Learn more here: <https://www.assenteo.com/vdpo>&#x20;
{% endhint %}


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