# Privacy by Design

An approach where privacy and data protection are considered throughout the product or system development process.

This is an approach that Assenteo interweaves into all consulting, in particular for sensitive data and consumer focused companies. For us, the aim of privacy by design is ensuring the collection and processing of [PII](/dictionary/pii.md) works for both the company and its users.

Success of privacy by design is indicated if how the company is processing user’s personal data is transparently communicated, rather than avoided by the company.<br>

{% hint style="success" %}
Privacy by Design is a core principle of how Assenteo works with companies. \
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You can learn if implementing a Privacy by Design approach to your product development would help supercharge your business with a free assessment from us here: <https://www.assenteo.com/>
{% endhint %}

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