> For the complete documentation index, see [llms.txt](https://docs.assenteo.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.assenteo.com/privacy-professionals-when-do-you-need-them/when-do-you-need-an-eu-uk-representative.md).

# When do you need an EU/ UK Representative?

### What is an EU/ UK Representative? 

If your business targets consumers in the EU or UK but does not have a business entity there, you must appoint an EU or UK representative. This representative will serve as a local point of contact for both data subjects and supervisory authorities. The same individual can (and most often does) act as both your company’s DPO and your company’s EU/ UK representative. 

In practice, this means that it should be possible for data protection authorities and customers to be able to get in touch with the EU/ UK representative to discuss any concerns around data processing. This is most often facilitated through providing an email to the EU/ UK representative.

Where a DPO acts as an advisor identifying privacy and data handling gaps in your business, an EU/ UK Representative only acts as a contact point.

Assenteo is able to provide your business with an EU/ UK Representative who also acts as a DPO, or only acts as a Representative, depending on your needs.

### Penalties

Not appointing an EU Representative when you are supposed to is regarded as an infringement of administrative obligations under GDPR. This can carry fines of up to €10 million or 2% of your business’s annual turnover (whichever is higher).

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