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When do you need an EU/ UK Representative?
What is an EU/ UK Representative?
If your business targets consumers in the EU or UK but does not have a business entity there, you must appoint an EU or UK representative. This representative will serve as a local point of contact for both data subjects and supervisory authorities. The same individual can (and most often does) act as both your company’s DPO and your company’s EU/ UK representative.
In practice, this means that it should be possible for data protection authorities and customers to be able to get in touch with the EU/ UK representative to discuss any concerns around data processing. This is most often facilitated through providing an email to the EU/ UK representative.
Where a DPO acts as an advisor identifying privacy and data handling gaps in your business, an EU/ UK Representative only acts as a contact point.
Assenteo is able to provide your business with an EU/ UK Representative who also acts as a DPO, or only acts as a Representative, depending on your needs.
Penalties
Not appointing an EU Representative when you are supposed to is regarded as an infringement of administrative obligations under GDPR. This can carry fines of up to €10 million or 2% of your business’s annual turnover (whichever is higher).
